We are so used and dependent for our communications on the products and services these 3 companies offer to us, mostly for free ( not considering value of our Data, advertising, etc.) , that it would be difficult to imaging what would happen if you end up without been able to use them ?
Last week I flew back to China after too many years of have been living here, a time where we use the WEB mostly for email and research… some of us were at that time pioneering the voice over IP, that kept us from spending all our budgets in calls and the result increase in communication flow due to low cost of “just call them and find out…”
Then I am back in China for 11 days and find myself trying to tell everybody if we could be friends in Facebook or i tried to follow them in Twitter. Last resource, exchange emails that I ws not able to access for all those days since all my personal and work emails are Gmail backend.
One of the young entrepreneurs I met in the second day told me to sign for an application that I could barely remember : WeCHAT. He also suggested to tell my friends to write me to my Yahoo account, that work at light speed and deploys all my mail and attachments like I was inside my office on a VPN..
So I did those two things… Nothing for me to say about Yahoo. I am an investor, and I believe in what Marissa Meyer has done. She may have service the company if she had focused her marketing efforts OUTSIDE the US where Yahoo seems so strong and has been loosing market share form being #1 to second and third places. If I was her would listen more to my consumers, let her tech abilities drive the rest but work with those that really like Yahoo.
WeCHAT is totally a new experience for me.. simple to use, I am told it has around 700 million users but very few in the US.. so few that when I do a search ABOUT.com doesn’t even mention it among the top 25 ( it may seem that people outside the US may no the that important even if they are in larger number and pass by far the consumption capacity of the so called “american middle class”).
WeChat is owned by a chinese company, it surpasses the use of FB and Google in almost every country where they are present . I was impressed by the way the use of the QR Code has expanded all over in china that even TV will leave at the end of advertising or a TV Program the QR Code so you can suscribe to news about that or receive in a @qq.cn email ( probably larger than Gmail and many others ) all kind of info related to that specific subject. They have taken extended reality to a new level.
I was also told that more and more teenagers around the world are leaving FB and starting to use WeChat, not just to be cool and exchange photos with people around the world, also running away from their Facebook Parents and since the photo and video capabilities are much better, there you are…
WeCHAT has a discovery tool that is much more fun and better ” shake it” is called, initially i didn’t understand the concept, but once you got the magic of it it is really impressive, non intrusive and even fun.
Last is that I saw so many people using it for business purposes, saw people during meetings going down their time line looking at all the “official photos of ceremonies, public acts, etc” with a functionality that Facebook doesn’t have : I can just click to save any image I see to my own device, or the WeChat gallery…
Back in the US, I will keep using WeChat with my new friends in China and other Asian Countries ( i found that in LATAM is becoming very strong ).
Now I found that I can get my Buzzfeed directly to my WeChat and be able to translate it to Mandarin, or any other language in Asia and comment , share the original article. It is a NEWS reader, a news distribution system and it has 700 news hungry million people.
And I was not going to end here.. so i went just after coming back, into analyzing the whole phenomenon of Social Media and why the differences between the Western and Asian Worlds. I really recommend what Donovan Rose wrote in his Blog NEXMO about this. I was impressed by the numbers and as usual since US Media just ignores the fact that there is a much larger country with an economy that is about to get near the US, with a per capita consumption at its middle class similar to that of Europe or NorthAmerica ( USA and Canada. BTW China Middle Class may be only 20% of the population but that is in real numbers larger than the so called and now almost inexistent AMERICAN MIDDLE CLASS) .
article by Donovan Rose
Lots to talk about what you can see while you are there, how malls are much larger than NYC 5th. Avenue or Rodeo Drive. Smaller cities, what they call the secondary tier, are much more vibrant, and looks just like the US 25 years ago.
They must be doing something right that we are not.